Insight into the six development trends of Chinese hotel interior design
2021-05-23
The interior design of the hotel highlights the uniqueness of the hotel. Under the influence of globalization and multiculturalism, the design concept of Chinese hotels is gradually showing a more diverse and fashionable trend.
In China, the rapid economic development in the past decade has driven the development of tourism and hotel industry, and has also created a very broad space for development in the hotel interior design industry. As far as the development trend is concerned, in recent years, Chinese hotels have changed their faces, and they have been presented to the world with a new look. This has somewhat tested the accuracy of the hotel designers' development trend in the hotel design industry. Under the influence of globalization and multiculturalism, the design concept of Chinese hotels is gradually showing a more diverse and fashionable trend. The contents of the hotel are generally as follows.
Trend 1: Humanized and comfortable space is built to be more valued
The hotel should be based on comfort. All design concepts and design elements must cater to the psychological needs and material needs of customers staying at the hotel. The design concept based on satisfying the customer's sensory experience and enjoyment is effective and valuable. Therefore, the design process of the hotel must be based on the guests to experience the details.
From the point of view of hard decoration, the selection of hotel decoration materials in hotel design should take into account the humanized level in rationality. In the choice of floor materials, wood flooring and other materials are more suitable for rest areas, tiles and marbles. The material is applied to the guest area; the treatment of the wall surface is selected according to the spatial function needs, the sky blue, blue and green are more suitable for rest and thinking, and the neutral warm colors such as yellow and beige are more comfortable; the application of the ceiling The main emphasis should be on the independence of space, so that it can never be exaggerated. As far as the soft decoration of the hotel is concerned, the choice of curtain fabric should be consistent with the window shape and the color and style of the guest room furniture; the choice of lighting should pay full attention to the characteristics of lighting, indirect and direct lighting.
Hotel supplies are also an important part of the “comfortable” trend. Many hotels have chosen the personalized hotel supplies design trend: many personalized cotton slippers and bathrobes that were originally only in the family. Pajamas, bathroom mats, phone sets, sofa covers, etc. are also gradually unveiled at the hotel, and the concept of comfort is reflected.
More and more hotel designers have begun to pay attention to this series of seemingly ordinary decoration steps, only the details of the comfort-oriented thinking, the hotel's overall design is considered successful.
Trend 2: Boutique hotels are becoming more competitive
Different from the image of big hotels in the past, boutique hotels may not have sufficient scale and luxury, but it is definitely the direction and trend of hotel industry development. The investment of boutique hotels is not very expensive for developers and owners, and management is relatively easy. Because he is mainly based on the room, with the culture, style and personality of the design. Unlike big hotels, it takes a lot of people to manage and costs a lot. The advantage of a boutique hotel is that the spatial area is more flexible, so the design elements can be very active and broad, which gives the designer enough freedom to play. In the foreseeable future, there will be more small and medium-sized hotels with enthusiasm, interest and personality. They may only have dozens of rooms, but there must be many fresh and interesting ideas and novel concepts to meet the changing needs of people. The curiosity and the need for fresh experience, more people staying in the hotel, not just to stay overnight, but to experience a sense of novelty and pleasure, so as to experience the fashion life.
Trend 3: Highlight national and regional characteristics
"National is the world", in the competition of Chinese and foreign hotel design industry with diverse styles and colorful flowers, the rich national characteristics will be a magic weapon for surprising success, and the nationalized hotel space is more internationally competitive. Taking the Southwest Nationality Hotel in Chengdu, Sichuan Province as an example, relying on the various ethnic cultural resources owned by Sichuan, which is known as the “national corridor”, combined with the new design concept, the design ideas are full of fascinating national cultural connotations. The unanimous praise of Chinese and foreign tourists is in response to the slogan of "Vietnamese and International".
At the same time, the hotel space is often built on the background of local culture, making the decoration full of sustainable development. The design of the hotel should hold high the banner of environmental protection, green and sustainable development, and adhere to the mother culture of local, national and folk customs, so that the hotel reflects a unique cultural personality, thus determining the image of each hotel. Therefore, hotel designers should study the “culture” of the project location, including regional culture, national culture and historical context. If the hotel's cultural connotation can be accurately and reasonably positioned in the initial design, the hotel has a profound cultural heritage. And the infinite charm, so that the enjoyment of the guests is not only physical, emotional, and spiritual.
Trend 4: Hotel theme towards diversification
This is not inconsistent with the trend of promoting ethnic local concept hotels. In the context of globalization, modern hotel design style is also affected by it, and multicultural mixing has become one of the most obvious trends. When designers grasp the style, they must possess multicultural cultivation and accumulation, and they can control the style tendency of the case with international design literacy. The method of copying the traditional elements of the East or the West is not suitable for the rapid development of the times. It is. With China's accession to the WTO, rapid development of its operations, rich tourism resources and increasing multi-american demand, Chinese hotel designers only continue to replenish and develop traditions by absorbing new ideas and new technologies, so that new and old can In different levels and in different environments, symbiosis, mutual benefit, integration and transformation, so that new ideas and methods can play a role in a timely manner, China's hotel design industry will be more rational, more comprehensive and healthier development.
Trend 5: Personalization is more prominent
The publicity of personality is an increasingly important feature of our era. The design that is synchronized with the times is a truly humanized design. At the same time, personalization has become a powerful tool for hotels to highlight themselves and distinguish other hotels. Therefore, the hotel pays more attention to the human touch, interesting and quality design in different styles. According to the overall positioning style of the hotel, it pays attention to the diversification of the consumer groups, and the consumer groups are positioned and subdivided to carry out the stylized design of the decoration and decoration. Under this influence, the purpose of the design is not only to play the role of beautifying the hotel, but also to emphasize the creation of the personality of the hotel.
Trend 6: Hotel design company's branding strategy is intensified
Internationally renowned design firms or international hotel design companies in the Chinese market, the reason why they can attract the wind to attract design big orders and talents, the most important is the world-recognized, diversified strong brand effect. In contrast, in addition to technical differences, many hotel interior design companies in China have fought each other, and the attitude of Xiaofu’s security has also led to a serious lag in the brand effect of Chinese hotel building decoration design. Undoubtedly, the branding road is the only way for Chinese hotel interior design. Whoever pays no attention to brand building and competition, will eat the bitter fruit of being eliminated.
The brand road of Chinese hotel interior design is to get out of a road with Chinese characteristics. The Chinese characteristics here are not to copy the tradition, but to absorb nutrients in Chinese culture, to use Chinese aesthetics, Chinese philosophy, Chinese aesthetics combined with modern design techniques, to learn from international advanced experience, and to learn from others. Only in this way is it possible to quickly improve one's own level, and then it is possible to create something new that belongs to oneself, and it is possible to stand shoulder to shoulder with the international hotel interior design company.
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